/course/generative-ai-fundamentals

Generative AI Fundamentals

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Short description

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Understand the fundamental concepts of generative artificial intelligence and its various applications.

Long description

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About this course

Generative AI is a powerful and fast-evolving field that is already changing how campaigns are created, content is personalized, and customer engagement is managed. In this course, you will learn the fundamental concepts of generative AI, including how Large Language Models (LLMs) work, how to craft effective prompts and contexts for chatbots, and how agentic AI can perform tasks autonomously.

After completing this course, you will be able to:

  • Explain the function of a token in the context of large language models (LLMs) and generative AI
  • Explain the importance of prompt engineering
  • Demonstrate the most common prompt engineering techniques
  • Explain the importance of context engineering
  • Explain the difference between reasoning models and traditional LLMs
  • Describe the key components of an Agentic AI system, including tools, memory, and planning

Lessons

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