Use Case
Send Price Drop Notifications Using Catalog Data
Price Drop Notifications in Your Engagement Strategy
Delight your customers with personalized price-drop notifications by leveraging Braze Catalogs. Price drop notifications are an effective strategy for driving sales, as they enable customers to capitalize on current deals, increasing conversion rates and reducing cart abandonment.
By combining Catalog data with Braze user data, you can trigger timely and personalized price drop notifications for products that users have shown interest in. This approach ensures that your customers receive relevant updates, encouraging them to complete their purchases and enhancing their overall shopping experience.
eCommerce Industry Examples
Price drop notifications are flexible and can be used in many different eCommerce industries, including:
- Sporting Goods: Notify customers about end-of-season price drops like camping or skiing equipment.
- Beauty: Encourage repeat purchases by sending a price-drop notification for previously purchased make-up or skincare items.
- Home Goods and Furniture: Alert customers on a significant price drop for a wishlisted piece of furniture.
Use Case: Sending Price Drop Notifications Using Catalog Data
In the following use case, learn how to send price drop notifications to your customers using catalog data.
How It’s Done
In the following video, learn how to configure and send price drop notifications in Canvas.
Liquid Message Code:
{% catalog_items <name_of_your_catalog> {{canvas_entry_properties.${catalog_update}.<catalog_id_property>}} %}}
{{ items[0].<product_name> }} has dropped to {{canvas_entry_properties.${catalog_update}.new_value}}!Liquid Link Code:
{{ items[0].<product_link> }} Liquid Image Code:
{{ items[0].<product_image> }} Step-by-Step Instructions
To successfully execute this use case, you will need the following:
Data Requirements:
An Item Subscription Event
{
"events": [
{
"external_id": "<external_id>",
"name": "ecommerce.product_clicked",
"time": "2024-04-15T19:22:28Z",
"properties": {
"product_id": "shirt-xl",
"catalog_name": "on_sale_products",
"type": ["price_drop"]
}
}
]
}
Necessary Integrations
- SDK or API endpoint
- Shopify integration (For Shopify users only)
- You must enable the Product Sync as part of the integration.