Use Case

AI Item Recommendations in Your Engagement Strategy

Why Use AI-Powered Personalization in Your Messaging?

To ensure your brand's success, you must adopt highly targeted and personalized customer experiences. Balancing personalization and business efficiency can be challenging. However, integrating AI into your engagement strategy serves as a competitive differentiator and helps your brand overcome those obstacles.

According to the 2024 Braze Customer Engagement Review, 99% of respondents say their organization already uses AI. This is no surprise, as brands that implement AI as a trusted advisor are able to effectively bridge creativity with strategy and increase their return on investment.

Add AI Item Recommendations to your customer messaging to recommend products that align with customer interests.
Add AI Item Recommendations to your customer messaging to recommend products that align with customer interests.

BrazeAI™ helps you craft, scale, and adapt experiences to build stronger customer relationships. Specifically, you can leverage the AI Item Recommendations feature to recommend more personalized items to each customer using machine learning.

Industry Examples

AI Item Recommendations are flexible and you can use them to create meaningful conversations for many different industries, including:

  • Retail: Recommend products that align with a customer’s style preferences and purchase history.
  • Fitness: Recommend tailored fitness programs crafted for each customer based on their workout preferences.
  • Gaming: Recommend new challenges and rewards based on a user’s gameplay.
  • Travel: Recommend new travel destinations based on a user’s previous trips.

Additionally, you can enhance the power of AI Item Recommendations by combining it with other BrazeAI™ capabilities, such as the AI copywriting assistant, tone control, or Personalized Paths.

Use Case: Incorporate AI Item Recommendations into an In-App Message

In the following use case, learn how you can use AI Item Recommendations and the AI copywriting assistant to send your customers tailored recommendations while they are using your app.

A travel brand wants to recommend the next best trip location to their customers based on their travel preferences. For example, a customer who identified they like surfing and golf, might receive an in-app message recommendation for Algarve, Portugal.
A travel brand wants to recommend the next best trip location to their customers based on their travel preferences. For example, a customer who identified they like surfing and golf, might receive an in-app message recommendation for Algarve, Portugal.

How It’s Done

In the following video, learn how to use BrazeAI™ features to recommend items and get creative copywriting assistance, using example data from a travel brand.

Step-by-Step Instructions

To successfully execute this use case, you will need the following:

Data Requirements

AI Personalized recommendations work best with hundreds or thousands of items and typically at least 30,000 users with purchase or interaction data.

Necessary Integrations

Learn more about the features from this use case in Braze documentation: