The Value of Audience Segmentation

What is Audience Segmentation?

Audience segmentation is a strategic marketing approach that involves dividing a broad customer base into subsets of consumers who share similar characteristics, behaviors, or interests.

This process allows marketers to tailor their messaging and outreach to specific customer groups, enhancing the relevance and impact of their communication efforts. It also allows for more targeted reporting and analytics.

Why Create an Audience Segment?

Audience segments promote meaningful connections with customers. By grouping users that share certain characteristics or behaviors, you can avoid over-targeting or missing potential connections with customers.

For example, if your brand requires an email address to sign up, you could make a group for users who haven't given their email yet. This lets you customize your messages to motivate these users to finish signing up.

Segmentation in the Braze Dashboard

Braze makes it easy to segment your users in real-time as data changes, allowing you to create as many segments as needed for your targeting and messaging purposes. This flexibility and real-time responsiveness make Braze an effective tool for implementing your segmentation strategies.

With Braze segmentation, you can:

• Target users with common behaviors or attributes
• Save the groups of users you intend to target on an ongoing basis
• Track segment analytics to better understand how key groups are interacting with your product