Summary

Data is at the core of Braze's most powerful customer engagement capabilities. With fundamental knowledge of the different types of data collected and stored in Braze, you will be prepared to engage in more advanced stages of data planning.

In this course, you learned how to:

• Identify key applications for the data you collect and store with Braze
• Explain how Braze structures data in terms of the three main data categories: out-of-the-box data, standard data, and custom data
• Differentiate custom attributes and custom events within your brand’s own custom data planning strategy
• Explain how event properties are used for personalization, triggering campaigns, and tracking conversions
• Describe how purchase data is captured in Braze
• Describe example applications for external data in a brand’s overall messaging strategy