Lesson
Content Cards Case Study with Braze Pilot
In this case study, we will explore how Steppington, a fictional fitness brand, utilizes Content Cards in Canvas to prompt their free users to upgrade to a paid subscription.
Scenario: Utilizing Content Cards to Increase Monetization
Steppington, initially a calorie counter app, has evolved into a prominent digital fitness brand. It provides products like meal tracking, online workout classes, and athleisure clothing. The Steppington app comes in two versions: Steppington Basic (free with limited features) and Steppington+ (paid with unlimited access and exclusive perks). Steppington+ requires a monthy fee.
Problem
Users aren't engaging with Steppington's premium subscription service, Steppingon+.
Solution
Steppington wants to invite users to participate in a Steppington+ free trial after they've taken value from the app by completing a workout. The marketing team at Steppington wants to use Content Cards to create eye-catching messages that illustrate the advantages of Steppington+. Click on the image hotspots to see the main elements of their Content Card strategy.
Experience this use case with Braze Pilot
Want to see this use case in action? Launch it from your Braze sandbox dashboard and experience it on your own phone in the Braze Pilot mobile app.