Lesson
Map your Data Architecture
Once your marketing team completes the campaign planning process, they should collaborate with your organization's technical and customer relationship management teams to map your brand’s data architecture. This exercise identifies data sources, confirms their availability, highlights potential gaps, defines custom data naming conventions, and establishes a data update frequency for the essential data identified for your top-priority campaigns.
| Term | Definition |
|---|---|
| Data Mapping | The process of taking data from one or more sources or databases and connecting them to the appropriate fields in a destination database. |
During this period, your teams will dedicate a few hours to coordinate internally and complete the campaign and data planning sheets in the onboarding workbook before meeting with your onboarding manager – or our partner agency onboarding consultant – for discussion.