Lesson
Campaign Analytics
Analyze Campaign Performance
Assess how your campaigns are performing and monitor message engagement using Braze campaign analytics tools. Watch the video below for an overview of the different campaign analytics you can view in the dashboard.
This Campaign Analytics page contains a great deal of valuable information about your campaign performance. However, there are three main types of performance data that you will likely review regularly. Click through the accordion below to learn more about each section.
Your topline stats will give you a basic overview of your campaign's performance, including messages sent, unique recipients, conversion rate for your primary conversion, revenue generated, and current audience.
Learn more about campaign analytics and how you can evaluate campaign performance in Braze documentation.