Lesson

Segment Insights and Analytics Tracking

VIDEO PLACEHOLDER

Segment Insights

Select the Segments tab on the lefthand menu to find Segment Insights. You’ll have the ability to select any segment as a baseline, and then include any number of additional ones to compare specific engagement and revenue metrics across these audiences.

screen shot depicting ways to compare segment characteristics

Analytics Tracking

To track analytics, navigate to any saved segment and find the toggle that reads Analytics Tracking at the top of the page. Once the toggle is set to ON, the platform will begin to track data on segment members' sessions, revenue, and custom events.

With this newly tracked data, you can go into the graphs displayed on the App Usage, Revenue, and Custom Events pages to see information broken down by segment.

a line graph showing trends in segment data

Valuable Segments

A few segments we think could be especially valuable to turn Analytics Tracking on for include:

  • Users who are push enabled
  • Users who are emailable
  • Users in a global control group
Knowledge Check

What feature allows you to visualize your segment data on the on the App Usage, Revenue and Custom Events pages?

Additional Resources

Segment Insights Walkthrough: Visit the Segment Insights section in Braze documentation for more information and a walkthrough guide.