Lesson
Case Study: Monetization Canvas
In this case study, we will explore how Steppington, a fictional fitness brand, utilizes Content Cards in Canvas to prompt their free users to upgrade to a paid subscription.
Scenario: Utilizing Content Cards to Increase Monetization
Steppington, initially a calorie counter app, has evolved into a prominent digital fitness brand. It provides products like meal tracking, online workout classes, and athleisure clothing. The Steppington app comes in basic (free with limited features) and premium (paid with unlimited access and exclusive perks) versions, requiring a monthly fee for premium membership.
Problem
Free trial users aren’t converting to paid subscribers, resulting in potential revenue loss for Steppington.
Solution
The marketing team at Steppington wants to use Content Cards to create eye-catching messages that illustrate the advantages of upgrading to premium. Click on the image hotspots to see the main elements of their Content Card strategy.
See How it's Done
Watch the video below to see how Steppington builds their premium upgrade Canvas using Content Cards.