Lesson
Summary
Effective audience segmentation allows you to create more relevant, personalized conversations with your users. You should now have a good understanding of how Braze assesses segment membership and how you can build segments in the dashboard.
- Explain what audience segmentation is and its value
- Explain how you can use segmentation filters, filter groups, and logic operators to create an audience segment in the Braze dashboard
- Understand how Braze calculates segment membership
- Assess the appropriate segmentation filters (user data filters) and logic (AND/OR Filter combinations) needed to target a specific audience
- Create an exclusion group to exclude specific users from a segment
- Create an audience segment using a combination of filters using the segmentation tool