Summary

This course covered data mapping, selection of data imports based on data type and desired update frequency, and best practices for organizing data in Braze. It also included inspirational data planning exercises from companies across various industries.

You should now be able to:

• Define data mapping
• Choose the appropriate data import method based on the type of data you want to move into Braze.
• Identify how a sample brand implemented best practices to map their data architecture for a lapsed user campaign, and apply these insights to your own data planning process
• Organize your Braze data for optimal usage
• Interpret a completed data planning worksheet from various industries and apply these insights to your own data planning process