Get Anonymous Users to Create an Account

Convert Anonymous Users to Known Users

Many users start as anonymous, interacting with your website or app without logging in or creating an account. It’s important to engage these users early to encourage them to deepen the connection with your brand. According to Braze Research, 96% of unknown retail and eCommerce users receive no marketing outreach, making them an untapped audience segment. Messaging your anonymous users, and ultimately converting them into known users, will open up new avenues for engagement and revenue for your business.

Increase the likelihood of converting anonymous users into known, loyal customers by ensuring that they experience the value of your brand before requesting them to sign up or provide personal information. Converting anonymous users into known users at the start of their journey offers them numerous benefits, such as creating wish lists, favoriting products, and tracking their orders.

Industry Examples

Converting anonymous users to known users can be used in many different industries, including:

• Media & Entertainment: Convert anonymous users into known users to target personalized content recommendations based on users favorite genres and watch history, ultimately driving higher retention and revenue.
• Retail: Convert anonymous users into known users to enable personalized shopping experiences, targeted promotions, and better customer insights, leading to increased engagement.
• Travel & Hospitality: Convert anonymous users into known users for personalized travel recommendations, targeted offers, and enhanced customer service, ultimately driving higher engagement and bookings.
• Gaming & Sports Betting: Convert anonymous users into known users to boost sessions, enable personalized gameplay experiences, and better player insights, leading to increased engagement and monetization opportunities.

Use Case: Get Anonymous Users to Create an Account

In the following use case, learn how you can convert anonymous users into known users, by leveraging Canvas and in-app messages to educate anonymous users on the value of creating an account and build stronger relationships with your brand.

Once an anonymous user provides identifiable information, Braze can merge their anonymous profile with their known profile, ensuring a seamless transition and retaining all historical data and interactions.

How It’s Done

In the following video, learn how to encourage anonymous users to create an account using Canvas.

Step-by-Step Instructions

Select the options below for step-by-step instructions on how to perform this use case.