Braze Certified Practitioner
Earning the Braze Practitioner digital credential verifies that you have learned the basics of message and customer journey creation, audience targeting, reporting, and more in the Braze dashboard.
Who should take this exam?
The Braze Certified Practitioner exam is suitable for individuals who understand how to use data to craft personalized customer engagements. They can build cross-channel messaging using Braze's segmentation, campaign, and Canvas tools. Finally, they assess messaging performance using Braze's reporting and analytics features.
How is this exam administered?
This is a 60 minute exam that uses AI-assisted proctoring in a secure browser. To sign up for the exam, visit braze.com/certification
Recommended Prerequisites:
Before taking this exam, we recommend you have:
- Experience on the Braze Dashboard
- Knowledge of Braze use cases
- An understanding of how to differentiate between the data collection methods supported by Braze, including API, SDK, CSV User Import, and partner integrations
Recommended Braze Learning:
Take the Braze Practitioner Learning Path, where you will start your Braze journey by learning fundamental dashboard skills. This path introduces you to the value of an effective customer engagement strategy, shows how you can use Braze to power meaningful conversations with your users, and preps you for the Braze Practitioner Certification Exam. You'll learn to use customer data, audience segmentation, campaign creation, and Canvas for enhanced customer experiences. Finally, you'll acquire practical skills in Braze dashboard setup and user access management.
Braze Certified Practitioner Study Guide
Exam Content
| Domain | % of Examination |
|---|---|
| 1.0 Customer Engagement with Braze | 10% |
| 2.0 Dashboard Navigation | 5% |
| 3.0 Create a Segment | 15% |
| 4.0 Create a Campaign | 18% |
| 5.0 Create a Canvas | 23% |
| 6.0 Cross-Channel Messaging | 15% |
| 7.0 Demonstrate Value and Experiment for Success | 14% |
| Total | 100% |
1.0Customer Engagement with Braze - 10%
- 1.01 Describe what customer engagement strategy is and how you can use Braze to bring it to life
- 1.02 Understand how to activate data to create more personalized experiences for your users
- 1.03 Explain how data flows into and out of Braze and the different data collection methods Braze supports
- 1.04 Explain how Braze organizes and stores engagement data in user profiles
- 1.05 Recognize how to use audience segments for more targeted messaging
- 1.06 Explain how to create personalized message content that changes automatically based on user data
- 1.07 Understand how Braze allows you to reach your users across different messaging channels and the benefits of a cross-channel messaging approach
- 1.08 Describe how to orchestrate customer journeys in Braze using Canvas
2.0Dashboard Navigation - 5%
- 2.01 Locate core features in the Braze dashboard
3.0Create a Segment - 15%
- 3.01 Explain what audience segmentation is and its value in your customer engagement strategy
- 3.02 Explain how Braze data is stored in user profiles
- 3.03 Explain how you can use segmentation filters, filter groups, and logic operators to create an audience segment in the Braze dashboard
- 3.04 Understand how Braze determines segment membership
- 3.05 Assess the appropriate segmentation filters (user data filters) and logic (AND/OR Filter combinations) needed to target a specific audience
- 3.06 Create an exclusion group to exclude specific users from a segment
- 3.07 Create an audience segment using a combination of filters using the segmentation tool
4.0Create a Campaign - 18%
- 4.01 Explain what a campaign is in Braze and assess ideal campaign versus Canvas use cases
- 4.02 Configure a campaign to fit your messaging purposes in the Braze dashboard
- 4.03 Locate and manage campaigns in the dashboard
- 4.04 Create and apply tags to organize campaigns, Canvases, and Segments to enhance reporting
- 4.05 Analyze campaign performance in the Braze dashboard
5.0Create a Canvas - 23%
- 5.01 Explain how Canvas Flow enables you to orchestrate customer-centric messaging across channels from a high-level
- 5.02 Recognize three common customer journey use cases with Canvas (Path to purchase, onboarding, retention) across different industries (eCommerce, Streaming, Learning)
- 5.03 Build a Canvas in the Braze dashboard
- 5.04 Describe new analytics functionality with Canvas Flow, including: multivariate testing, Canvas Flow Details page panels and key stats, and component level data
6.0Cross-Channel Messaging - 15%
- 6.01 Understand the value of a cross-channel messaging approach
- 6.02 Assess the most appropriate channel for different message types
- 6.03 Differentiate between in-product and out-of-product channels
- 6.04 Identify common cross-channel combinations and best practices
7.0Demonstrate Value and Experiment for Success - 14%
- 7.01 Explain how leveraging data for experimentation enhances your customer engagement strategy and how the Braze data feedback loop supports this process
- 7.02 Locate and identify performance metrics for individual campaigns and Canvases
- 7.03 Assess user engagement using Braze Data Platform tools
- 7.04 Evaluate how Braze contributes to your marketing initiatives and its impact on your goals
Sample Test Questions
(see end of document for Answer Key)
Which template language does Braze use to build dynamic personalized content?
Where in the Braze dashboard can you change Workspace?
Which of the following are reasons to segment your users into groups? (Select 2)
(Select 2)Which filters would you use to create an exclusion group to avoid sending messages to users whose favorite food is Italian or Chinese?
True or False: You can use campaigns to send messages on multiple channels.
You are running an email campaign to encourage users to download and use your app. Which of the following conversion events would be best to assess whether users start using the app after receiving the message?
Which Canvas component sends users down separate user journeys based on their characteristics or segment membership?
In Audience Paths, what happens if a user meets more than one of the criteria in the path?
When a control group is created for a message, what happens to members of the control group?
Which channel is appropriate for sending high urgency, long-form messages?