/course/monetization-and-conversion-playbook

Monetization and Conversion Playbook

Configuration details

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Short description

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Learn how to use Braze to execute monetization strategies

Long description

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About this course

Learn how to use Braze to grow high-value relationships with the Monetization and Conversion Playbook. This guide contains actionable campaigns, strategies, and use cases to monetize your customer relationships and drive conversions. Explore use cases such as how to re-engage lapsing users, implement early win-back tactics, activate seasonal reactivation campaigns, streamline order fulfillment processes, and optimize subscription renewals.

Not yet a Braze customer? No problem! Check out the publicly available version of the Monetization and Conversion Playbook!

After completing this course, you will be able to:

  • Articulate how monetization and conversion help brands derive value from customer relationships
  • Create a Canvas that uses geofencing to power location-based messages
  • Create item recommendations and creative copy using BrazeAI™ features
  • Create a Canvas to configure and send price drop notifications
  • Create a Canvas to configure and send back-in-stock notifications
  • Create an email campaign announcing a seasonal promotion using personalized catalog products

Lessons

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